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Sergey Maslennikov, CCO

Karnika is a very reliable and useful partner in terms of blockchain and Crypto industry. If you need any assistance or help - just ask him!

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Arnold Kirimi

Karnika E. Yashwant or Mr. KEY is motivated, forward thinking and a very intelligent CEO with a ton of knowledge in the cryptocurrency and blockchain business. He is a broad-minded team leader with exceptional workflow, ingenuity, skills and his comprehension of change requests makes the project a dream. Mr. Key leads by example and many people at KEY Difference Media find his enthusiasm and dedication to be both inspiring and motivating. Something else, he is an excellent manager with exceptional communication skills, that's paramount!

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Jonathan Millet

KEY is a great team player who is always available to sort things fast and quick. Being a news platform, that's a great factor to consider/. Key is super smart and has solved many technical difficulties which we faced strategically and in a way it benefits the long-tern picture of us as an organization. KEY's experience in Technology & Marketing serves as a perfect mix of decision making and strategic planning. In a short time period, he has surpassed the skills and experience of many other members of the team and is a great asset for you. Love working with KEY!

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Sean Henderson, Head of Listings

Mr Key is a very bright and he is able to manage a plethora of tasks and still focus in on the individual to make sure everyone is taken care of and able to achieve their objectives.

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Sandi Bitenc, CEO

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Marieke de Ruyter de Wildt, Co-founder

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Robert D. Knight

Having worked with Mr. KEY on various projects I know him to be an organised and highly effective expert in ICO marketing. His knowledge of region specific marketing especially is second to none, with extensive insight into the lucrative but challenging Indian and South Korean markets. At any stage of a project Mr. KEY proves to be an invaluable source of information and advice. He gets results and is highly recommended.

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Max Sofiiskiy, Data Specialist

I am a lucky one to meet Karnika at the very beginning of my career.

Mr Key is an incredible, open-minded person. Great professional and leader. Something goes wrong? Need a piece of advice? ASK KEY!

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Abhilasha Ahuja

It was a wonderful experience working with Mr. KEY.

He is a dedicated and professional Man. The amount of knowledge he has on Blockchain and ICO is just amazing. He was always there to help around the clock.

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Junji Uematsu, Project Manager

I feel very lucky to have known Mr. Key.
He is always very quick in his response in spite of the time difference we have and always acts quickly and also gives useful advices, which helps me a lot to learn how to market a cryptocurrency project.

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Lukas Schiefer, Co-founder

Its really great to work together with Mr. Key - very well connected and puts a lot of effort into his work. He knows what he is doing and preparing great stuff for marketing. It's really a pleasure to have him on our side. All his work is on point! Amazing journey so far and i am sure there is a lot of still coming up !

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Mathias Bohman, Co-founder

Mr KEY's and his team’s knowledge around the crypto space is impressive. He knows all the right people, projects, and the way around the space. He works with accuracy in every situation. What I also really like with Mr KEY and his way of doing things is that he I responsive and at the same time executive which makes it easy to follow his reasoning and make decisions. He works really hard and he always seem to have the projects best interest in mind.

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Mo Kumarsi , CEO

Mr Key is absolutely first class. Working with key has tremendously helped us grow and scale. His team are on top of their game. They are very professional with what they do. Key is dynamic at what he does helping our company rev3al save money and thrive. Key has been instrumental for connecting us to major partnerships plus being there anytime we need him. Building a successful company and a great launch has many key areas that make or break - he impacts them the best - on technical, marketing, operational, strategy and whatnot.

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Barkat Singh, Founder

Mr KEY is an absolute pleasure to connect with and a great mentor / advisor to our young effort in bringing sustainable utility to blockchain projects. His value system and world view comes from vast experience in the domain. I look forward to us building lasing and meaningful impact through our collaborations to democratise green progress. Ushering a new era of community driven solutions.

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Adam Russell, Co-Founder & CRO

Working with Mr. Key has been a wonderful experience. I've learned so much and I enjoy watching him in action. I feel lucky and thankful to work with him

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Max Lisin, Co-founder

Mr. Key is a great communicator with exceptional skills in planning and organizing. He is undoubtedly an expert who evidently can commit to multiple projects. Even with the vaguest description of the situation, he already knew the next three steps that needed to be taken for the project to succeed. I would definitely recommend Mr. Key as a Marketing consultant and an expert.

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Andrey Akimov, CCO

Good expert in the blockchain, so if you need any advice or assistance in crypto marketing, Mr. Key is definitely the right person.

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Gee Chuang, Co-founder & CEO

Really enjoyed working with Karnika! Extremely knowledgeable and competent team that advised us on our go to market strategy for Ink Protocol and Ink Pay

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Sean Donato, Founder

Mr. Key is awesome. Very available, very helpful and professional. Gran him up if you can!

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Vaibhav Adhalakha, CEO

Mr. Key is a well-connected professional who always takes the time to support anyone in his network. He has a very impressive background and profile. His focus keeps everything moving smoothly; he makes sure that whatever project he is working on meets the highest standards.

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Mitch Rankin, Co-founder

I read Keys recommendations…and then got the opportunity to work with him. And all the recommendations are true. "Smart, gets results, expert, leader, inspiring, attention to detail, knowledgeable, versatile, logical"…all true. He is sure and unwavering in his knowledge of marketing and blockchain and inspires confidence in the ever-changing, complex ICO landscape. And he is a great human being…kind, empathetic and making a difference in the world around him. Thanks Key, it is a pleasure to work with you!

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Francis W. CTO

An absolute pleasure to meet a thinker and action-orientated creative with a heart. One of my close friends had been recommending Key confidently; the reality matched my expectations. Key manages to deliver his experience and skill-set in a way that integrates a team rather than setting people on edge.

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Dakota Kaiser, Executive Fund Manager

Mr. KEY has been a pleasure to work with. He and his agency have followed through and 100% delivered press releases and ICO listings as specified in our contract.
I am looking forward to seeing how his teams' marketing campaigns unfold in the coming months.

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Mei Lin Fung, Chair & Cofounder

Mr Key (Karnika Yashwant) brings a disciplined focus to any business - large or small - who wants to make the most of the Internet. I like his good judgement and his courage in advocating for what he believes will work, gentle yet firmly, we are making progress with his guidance.

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Jeremy Rodgers, Managing Director

I've known Karnika for nearly 6 years now in various capacities. He's one of the most systematic thinkers I've ever met and that, out of a long list of options, is his most impressive feature. He has tremendous work ethic, integrity and much else... but his ability to "see" and build a process map out of any complex business development or marketing objective is really something special. His company, KEY Difference is a powerhouse because of it's CEO and leader, Karnika E. Yashwant. Did I mention his grotesque level of work ethic?

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Rob Toth, CEO

It is a pleasure reporting to Key, who is also a friend and mentor to me. I have worked with Key in various roles and on projects with different themes. What really stands out is Key's ability to juggle different projects at the same time, without being overbearing on others, while giving me the autonomy and space I need to get things done the way I like to. I am always interested to know what Key is up to and where he is going next! I have no doubt that clients of his are met with the same openness, transparency and trustworthiness as I have always been greeted with.

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Ryan C Brown, Sr. Manager at Ronald Blue Trust

Key is incredibly knowledgeable in marketing and in the Blockchain industry specifically. He has helped clients raise millions of dollars through detailed marketing plans that take into account every aspect of the current marketplace. He knows who is investing, where to find them, and how to get their attention. His various roles in the Blockchain community make him invaluable to any campaign. Above all of that, he is a pleasure to talk to and work with, is very trustworthy, and is a great person to have on any team. In short, Mr. Key is exactly what you hope to find when running a marketing campaign. He gets results.

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Founded by Mr. KEY (Karnika E. Yashwant) in 2007, we have been marketing for Fortune 100s like CISCO, AJC, and the likes. In 2013, we entered the blockchain space while marketing for bitcoin-powered gaming companies. In 2017, we helped raise over $550m for various projects during the ICO spree and launched them. We incubated and marketed many top crypto news media, KOLs, exchanges, and crypto product brands. Check out our testimonials.

We are the largest and oldest marketing agency with 350+ members and 9+ years in the blockchain space and 15+ years in the marketing industry. We supported execution for many of the other top blockchain marketing agencies and PR agencies around the world.

In 2017, we established a large-cap fund Utopian Capital which diversified to startup investments in 2021. Looking at the lack of blockchain adoption, we founded Forward in 2018 which grew into one of the largest blockchain ecosystems.

Now, we incubate and advise companies that we believe will be unicorns or decacorns in 5 years.

We come from a background of incubators, marketers, early-stage investors, large-cap investors, media, founders, and blockchain enthusiasts. These perspectives and experiences we come with are our valuable asset next to our highly trained and capable team of key difference makers.

The best way to learn more about us is not on this page but to ask around in the community and to OGs. Google about us and our verifiable history. We have been there, done that and now we can help you cross to the other side.